Hand-woven and hand-knitted pieces that are thoughtfully designed, which can be worn across seasons and different parts of our lives.
They uniquely combine the expertise and quality of traditional South American craftsmanship with a more European point-of-view for everyday use.
From ethics to aesthetics.
Why do you like working with merino wool?
Merino wool is easy: it takes colour well, is water-repellent and durable, breaths, doesn't wrinkle or itch. Also, merino wool is fashion’s natural climate regulating system. Warm at cold days and cool in summer time. But most of all, I enjoy the feel of it as it passes through my hands.
How do your designs influence the way we feel about ourselves when wearing them?
I believe in form and function. When customers tell me they use WEHVE ponchos as a blanket, I couldn't be more happy. I try to design pieces that can be worn around the world at any time. From the beach to the mountains, WEHVE is your best friend when you like traveling and exploring the world. But at the same time, you can use my designs to cuddle up on the couch or take a evening stroll.
How would you describe your position within fashion?
I visit trend and color seminars, I am present at fashion weeks and I attend conferences like the Copenhagen Fashion Summit or the Latin American Fashion Summit. But in the end, if I don't like mint green, I will not use it. I design pieces that I want to wear myself and my intention is that they remain timeless. I follow the fashion cycle, but I am not limited by it. For this reason, WEHVE customers frequently ask about pieces we produced two years ago.
How has the brand grown since you’ve started?
I was lucky that WEHVE immediately got into nice stores and was going overseas. The distribution of WEHVE is a bit a itinerary from amazing curated places like Santa Fe Dry Goods in New Mexico and Aerin in the Hamptons to Museby in Luxembourg and Côté Sud in Comporta. In addition, WEHVE is also represented in the fashion capitals of the world, by Harvey Nichols in London, Le Bon Marché in Paris and online through Matchesfashion.
Why did you decide to start with WEHVE?
Growing up, my mom brought back treasures from her many travels. This, and her unique style and artistic talent had a great impact on me. I knitted sweaters during my high school years and have always enjoyed crafting things. So when I was traveling through South America, it didn't come as a suprise to me that I was inspired right away when I visited a few women weaving collectives. I decided then and there that I wanted to work with them. I believe there is a uniqueness in respecting the artisans’ traditional craftsmanship whilst creating accessories that can be statement pieces in the wardrobe of the stylishly aware.
Tell us about the brand?
At WEHVE, we have a clear two part credo: first, to preserve the profound knowledge passed down through ancestral traditions of weaving and second, to share and enjoy these skills in timeless pieces. We make hand-loomed blankets, wraps and shawls in Merino wool from organically raised sheep. We combine the Merino with silk, coton and linen. The pieces feature bright colors, fringe and leather trims and graphic geometric patterns.
What inspires your designs?
Sometimes it's art or travel, but time after time I get inspired by traditional weaving patterns. I de-construct them, I combine different threads, thick and thin. Also, I introduce unusual colours like space dyed yarns. I like the idea of reinventing tradition. The result is a bit of a statement.
What does your design process look like?
I see things, think about them for weeks and little by little patterns and colors arise in my head. All of a sudden, I have a clear vision about the collection and what it should represent. After that, I build my collection with a technical eye. I've studied business engineering and always take into account the specifications of the weaving process. Given that it is such a time consuming process to set up a loom and prepare the warp it is important to streamline the process as much as possible. For example, I think about using the same warp for multiple styles.